I love silk, the texture, how light it is against your skin, and how luxurious it feels…..
I was recently invited to attend a fashion show, to view the beautiful creations of Zaeem Jamal
This was being held at his newly opened studio at Chelsea Creek, Imperial Wharf.
On arrival I was stunned at how plush the studio was, all marble flooring and one huge sweeping leather sofa. Zaeem has a boutique on the Kings Road Chelsea, where you can see His ready to wear creations, the studio today was being used for the fashion event and it’s also used for customers who are wishing to have something created by Zaeem, something made to measure or alterations. Bridal wear is also available, and believe me when I say “wedding gowns to take your breath away”.
I was warmly greeted, the atmosphere was really relaxed, Champagne and canapes were on offer. I sat myself down and ready for the show, to view his new “Greek Collection” Inspired from his travels there….
I will let the photos roll, then talk about the collection…
You can see in the photo’s how light and floaty everything is. The way all the clothes moved was just dreamy. And beautiful jewel colours, any of these garments I think are red carpet worthy….
After the show ZaeeM gave a little chat about the collection. He was born in Wimbledon and is the third generation of his family to work within this industry. Zaeems collections are created from silk, satins, chiffon’s crepes and wool fabrics. Many hours are blown away just working on one piece. A lot of hand embroidery and embellishment adorns these creations. Many of the designs I saw at the studio, you could tell had a Greek influence. Lot’s of draping and embellishments (think Cleopatra)
After Zaeem had delivered his speech, we were invited to try anything on ourselves. I thought this was great. It’s OK to watch the collection move on the models, but to feel how it felt on, and how it moved on myself and the other girls there, showed how wearable the pieces were…. I had a good look round inspecting all the fine detailing on the garments too…
I loved this clever idea. To be worn round your neck or across the body. A fine accessorie to add to a plain dress or blouse.
This was one of my favourite pieces . A kaftan style that could be worn with anything, but it was the print that drew me in. A lot of the silks are printed from photographs taken in Greece. This is from the poppy fields of Delphi.
Look at the sleeve detail, so pretty and princess like
All of the embellishments are created and sewn by hand
This dress was a favourite, simply stunning. This dress would look gorgeous on anyone regardless of size.
Not your everyday wear! But for a wedding or extra special occasion Oh yes! I’m wondering if I will see any of these beautiful gowns on a red carpet on TV at some point!
I stood gazing at this, wondering how long it really did take to hand sew all those beads on?
And of course, princess dresses deserve princess accessories! They were all stunning, and I wanted every item !
Beautiful hand printed scarfs a light as a feather and felt like luxury on
I would like to thank Zaeem for inviting me to this fantastic event and for being so welcoming. Take a look at Zaeems website HERE There is so much more to discover