Celebrating Style Link Up – Jacynth And Me – An interview

Wow! Can I just say thank you so much for everyone that joined in last week. It really made me smile.
In this week’s Celebrating Style, it’s not about me, but another lady you may already know of. If not then please take a look at her site after reading. Let me introduce you to Jacynth Bassett of Bias-Cut.com

I discovered Jacynth through Instagram. Admiring the clothing that’s available on her site. It was the unusual printed shirts that caught my eye! 
Then I discovered that Jacynth really flys the flag for us more mature women in the fashion industry.
When the Facebook page Ageism Is Never In Style was launched, I was one of the first to join. This is now a fantastic group, discussing all sorts of topics.

Further down the line Jacynth kindly shared some of my photos with a question and answers post on her website. I am now going to share the answers that Jacynth gave me when I fired some back. If you would like to see my interview with my answers you can find it Here – Storys Of Style 

An introduction to Jacynth…

I was studying law at Cambridge, having always thought I wanted to be a lawyer. But I realised I wasn’t passionate about it, and I wanted to do something that I cared about. I realised I had an interest in business after being president of the Cambridge law society, and when it came to what industry I’d start my own business in, it was obvious that it would be fashion. I’ve always held a long-term interest in the fashion industry and taught myself about it from a young age. I was that girl covering my books in cut-outs from magazines, and my walls at uni were covered in fashion photography.

But it did take some time to get my head round to seeing myself as an entrepreneur and working in the fashion industry. Despite my love for fashion, I’d pigeonholed myself as “the academic” and the fashion industry was other-worldly. Throughout my studies, fashion was escapism for me, and certainly never thought I could or would go into the industry. But now I look back it all makes sense. I remembered the other day that I actually did my IT GCSE coursework on starting up a fashion boutique so clearly, there was a part of me that knew where I belonged after all!

1) Why did you aim your brand at the more mature woman?

I was inspired by my mum. When I first concluded that I wanted to start my own fashion business, I thought about what angle it would have. I knew that there’s plenty out there for younger women, but not much for more mature women. My mum and I would go shopping together since I was a teenager, and by the end of the day, she’d often feel dejected
I realised there was a real issue, so as soon as I left uni I started researching it more and discovered so many 50+ women felt invisible or irrelevant in the eyes of the fashion industry. The wanted to wear quality modern styles, but equally not to have to pay ridiculous high-end prices or opt for looks that their daughters would wear. So I resolved to start an on-line and pop-up boutique that curates collections by some of today’s most talented contemporary labels, with a primary focus on celebrating the mature woman.
Because every woman can_ and deserves to- look stylish.

Because every woman can and deserves to look stylish

2) How do you get yourself heard in terms of social media? Where can women find your brand? And which channel has been best for you to use?

Jacynth –  The Bias-Cut.com is on Twitter (@the-bias-cutcom) Youtube and Polyvore. So women can easily find us on these platforms. We use the hashtag #NoWomanIsInvisable to get the word out. I also write weekly blog post’s, have done numerous interviews (including a podcast in Australia)  and we have a forum called Ageism Is Never In Style on Facebook, where women (and men!) can come together, share their thoughts and favourite post’s and let their voices be heard.
I’ve found each platform useful for different things. Twitter has been great for making connections, whilst I use Instagram to discover wonderful bloggers like yourself. And Facebook has been a great channel for getting the word out about the-Bias-Cut.com

3) Do you think us women are starting to get heard more now regarding fashion design requirements?

Yes and no. The voice of mature women is being heard a lot more in the media and it is certainly making some smart designers sit up and take notice of them. But there are still many who don’t want to be associated with that market, which is so disappointing and insulting. I speak to some designers who still think style and sophistication only derive from youth, and I refuse to work with those that think that way. Even recently I’ve known of designers turning down famous actresses from wearing their outfits because of their age, which is just appalling.

I think part of the issue stems from the fact that many designers don’t actually understand what the customer wants and the female form. When they’re at fashion school, certainly in the UK they’re encouraged to explore their “vision” rather than understand how to actually design clothes that can be lived in. So they don’t appreciate the different markets and types of customers out there. However, All walks beyond the catwalk is a great charitable organisation that now works with fashion schools to encourage students to really embrace all kinds of diversity, so there is hope!


    4)  You have some very interesting brand names and the designs that you stock are gorgeous. What inspires you to pick these brands and how do you source them?


Every brand and piece that we sell at the-Bias-Cut.com must tick 3 boxes: contemporary style, beautiful quality, and a flattering cut. If the designer or piece compromises on one of these elements, then we won’t sell it. And it also has to be interesting – it must not be easily found elsewhere. Style is about expressing your personality, so you don’t want to be walking around and seeing 4 people wearing the same sort of thing in a space of an hour! If something has a strong, unique identity – from design to fabric choice – then that really catches my attention.

Given the exceptional quality of the pieces, our prices aren’t ‘high-street’. But I always make sure the prices are accessible and fairly reflect the craftsmanship that has gone into the piece. Plus everything has to be versatile; they’re investment pieces that can be loved and last for years. So every season we add pieces that work with items from our previous collections, so that our customers can slowly build up their wardrobe. We won’t sell anything that can only be worn for just one or two specific occasions, or fall apart after a few wears!

The other thing I always take into consideration is that every woman is different. So areas one woman may want to cover, another would want to expose. So I make sure the labels I pick offer decent variety.

Of course, this means we have set a pretty high threshold to cross. I take a very long time finding designers and selecting the right pieces. I like to keep an open mind, so I might find them at trade shows, through word of mouth, on social media, or being approached. But it’s worth it to find that special gem for the customers – it’s been amazing hearing from them how many compliments they’ve received and how great they’ve felt in pieces they’ve bought from us. 

1     Describe your style. New trends versus Classic style?

Contemporary (but non-trend driven) with a dash of quirkiness. I’m a bit of a style chameleon – one day I’ll go ultra feminine and another day will be edgy. Every look is true to me but just reflecting my mood and a different side of my personality.

5) You host great parties and events. Why do you prefer this instead of just setting up shop somewhere?


 At its heart, the-Bias-Cut.com is embracing diversity and being inclusive. So I feel if I stayed in one place, I would be limiting access to our collections. Hosting events around the UK (and hopefully one day beyond) allows me to meet many more women and listen to what they’re looking for. Plus I know some women prefer to shop in person, rather than online, so it’s a great opportunity for them to feel and try on the pieces in person.

And I love throwing the events as parties because ultimately the-bias-cut.com is a celebration of women! They offer a relaxed, fun atmosphere for women to meet fellow style-lovers, share ideas and inspiration and feel comfortable in a supportive shopping environment.

   6) What are your favourite colours for this Autumn?


Out of Pantone’s Fall ’16 colours, my top picks have to be Warm Taupe, Lush Meadow and Potter’s Clay. They’re elegant and classy, but still modern. But personally my favourite colours this autumn are burgundy and fir green. To be honest I love all autumn style generally – it’s my favourite time of year!

    7) Will you ever be holding a fashion show? I love shows and I want to attend!


It’s certainly something I want to do, but I’d like to build up the collection even more first to show off as many styles and shapes as possible!

I would love to view one of Jacynth’s fashion shows! I hope you can find time to look at the website and join the Facebook group. 
Let’s get on with the link up.I look forward to seeing your styles ladies!
XO Laurie

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it would be great if we can build a little or a huge! community here. I’m going to start using #celebratingstylelinkup to my twitter and Instagram. I’d love it if you could support this after you have linked up. Plus of course I will be sharing the blogger love back xx

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  1. March 18, 2017 / 12:13 pm

    An interesting interview, thanks for sharing.
    Thanks for linking to #pocolo
    (Sorry for the epically late comment!)

  2. February 26, 2017 / 8:39 pm

    Great interview and I love those designs. Especially the grey jumper with the rainbow arms. It's always very inspiring to read about strong women who have steered their careers towards their passions. Thank you for linking up to the #dreamteam x

  3. February 26, 2017 / 1:18 pm


    Such a great interview and a wonderful initiative! I am so sorry I have missed the link up, but I have added it to my weekly link up list so I don't miss it again! And thank you for joining my #SpreadTheKindness Link Up!


    • February 26, 2017 / 2:55 pm

      Thank you Shelbee. Will be great to have you there x

  4. February 26, 2017 / 10:00 am

    Good to know more about Jacynth and her clothes, look forward to seeing her rise as there's some beautiful pieces there – and I think she's right that the industry doesn't understand what real women want. Thanks for sharing with #PoCoLo

  5. February 22, 2017 / 8:44 pm

    This was a really interesting interview, thanks for it!
    I would like to check the FB- group. Is it worldwide or just for UK based?

    • February 24, 2017 / 7:05 pm

      I'm sure it would be ok for you to join Heli x

  6. February 22, 2017 / 7:06 am

    Really interesting and so glad she is focused on the mature lady. My mum would fit this bill and she loves clothes and it shouldn't be just about the younger market. Thanks for sharing with #bestandworst xx

    • February 24, 2017 / 7:04 pm

      Thank you Sarah. You must show mum the Facebook page! It's a lovely community of ladies x

  7. February 20, 2017 / 11:22 pm

    Sometimes I wish I were a chameleon! Thanks for sharing your interview with us at #OvertheMoon. I've pinned and shared.

    • February 24, 2017 / 6:53 pm

      Thank you Edwige. I'm glad you enjoyed it. Inspirational huh?x

  8. February 20, 2017 / 4:25 pm

    Great interview! I love how she was so bold about changing careers.

    • February 22, 2017 / 8:50 pm

      Thank you Lanae for stopping by to comment. Jacynth is truly inspiring x

  9. February 20, 2017 / 3:50 pm

    I appreciate the introduction to Jacinth and reading all about her journey. I also enjoyed seeing all the fabulous articles of clothing. Have a wonderful week!

  10. February 20, 2017 / 3:37 pm

    I love hearing perspectives on fashion from different angles of the industry. It sounds like Jacynth has put a lot of time and effort into cultivating her brand, and I love when people are able to own their vision and make it a reality. Awesome!

    • February 22, 2017 / 7:34 pm

      Yes. A lovely lady that understands what us mature women want. Jacynth's brand just grows and grows with support . Thank you for stopping by x

  11. February 20, 2017 / 9:19 am

    Great interview and I always love to find out the story behind the brand eguch is what my own SELECTED series is all about. Thank you for sharing and linking #sharethejoy

  12. February 18, 2017 / 2:03 pm

    Very interesting interview. It is great that someone is into fashion business for mature women. Good post!

    • February 19, 2017 / 12:02 am

      Thank you Martina! I am so pleased that you stopped by xx

  13. February 18, 2017 / 9:54 am

    Lovely interview Laurie and it was great getting to know Jacynth and the-Bias-Cut.com. She definitely has a lovely eye, the clothes are gorgeous

    • February 19, 2017 / 12:01 am

      Thank you Michelle. I love the shirts! Check them out! xx

    • February 19, 2017 / 12:00 am

      Thank you Federica. Thank you for stopping by xx

  14. February 17, 2017 / 9:15 pm

    Very interesting article! Love it. I will check out the site!
    Edwige | htpp://www.hypnozglam.com

    • February 18, 2017 / 11:57 pm

      Glad you like it Edwige.Thank you xx

  15. February 17, 2017 / 6:09 pm

    Dear Laurie, thank you for this interesting interview. I would like to look on FB 😉 I'll keep my fingers crossed for you watching a show.
    Xo Tina

    • February 18, 2017 / 11:56 pm

      Thank you Tina. Do take a look on Facebook, it's a good group and I think you will like it. Have a great weekend xx

  16. February 17, 2017 / 4:37 pm

    Thanks for the interview and inspiration Laurie! I already checked out the group on FB and would be happy to connect. Hope you will get to see one of the shows sometime soon. Keeping my fingers crossed for you. Thanks for hosting and happy weekend. Will add your hashtag asap xo Sabina

    • February 18, 2017 / 11:54 pm

      Thank you so much Sabina. I really appreciate your support.xx

    • February 18, 2017 / 11:52 pm

      Thank you Monica.Thanks for stopping by x

    • February 18, 2017 / 11:47 pm

      Thank you Mary. Please do check it out x

  17. February 17, 2017 / 1:11 pm

    Fabulous interview! I really like her vision!

    • February 18, 2017 / 11:38 pm

      Thank you Amy. This woman knows her stuff! xx

  18. February 17, 2017 / 12:35 am

    What a great interview! Thanks for linking up at Fabulous Friday!

    • February 18, 2017 / 11:36 pm

      Thank you Andrea. I hope your weekend is good xx

  19. February 16, 2017 / 10:09 pm

    Lovely interview Laurie 🙂 I will go and check out Jacynth's website out now. Thanks for hosting.

    • February 18, 2017 / 11:36 pm

      Glad you enjoyed it Claire. Good to see a young woman understanding what us more mature women want! xx

    • February 18, 2017 / 11:34 pm

      Aren't they lovely Emma. I really want one of the feather print that's edited here. I think the prints are really different x

  20. February 16, 2017 / 8:46 pm

    That's a interesting story! And thanks for hosting!

    • February 18, 2017 / 11:33 pm

      Thank you Nancy. And thank you for linking up! xx

    • February 18, 2017 / 11:32 pm

      Thank you Gail. The group is really interesting, I know you will enjoy being a member x

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