Jaeger AW18 – Something To Look Forward To!

I love nothing more than heading into the city to view a good press event. One of the best I’ve seen by far this year has to be the Jaeger AW18

We’re more than halfway through the year already. The summer sales are in full swing and soon the Autumn/Winter stock will be trickling into stores. Oh, how I hate the winter months! New season trends and Christmas are the only thing to look forward to! But I will say, winter fashion is just so much more glamorous at wintertime rather than summer I think.

The story created around Jaeger’s AW18 was just the best!


Jaeger AW18

The event was held over three or four floors of a building. It was all so very glamourous! The coats I’m filming above are actual designs that have been brought back to life from the Jaeger archives. I found this so very interesting.

Coats that were worn many years ago, yet they don’t look one bit out of place with today’s fashion




Each of the coats histories had been put up on the wall in framed pictures behind spelling out it’s very own story. I could have stood there taking it all in all day!



The famous Jaeger camel coat! This was really rich in colour, a deeper Camel tone. Do you know that the iconic Jaeger Camel coat in 1908 had Camel hair woven in as a fibre to the material?



And what a clever way of advertising! A model walking through the King’s Road London with a Camel either side of her. I just love that.



This Blush coloured coat will be so popular I think. How cosy does it look. And not a bit out of place in today’s fashion.

I want to collect the vintage Jaeger scarves!


vintage jaeger scarf


Vintage scarves in frames on the wall looked so cool. There were so many! These were found in the Jaeger archives and it actually got me thinking. I started a search for my own Jaeger vintage scarves.



How gorgeous is this one? I love the colour hues. There’s a video link down below, I hope you pop over for a look. You will see so many more there.


aw18 fashion


Classic colours that will live on and on. Vibrant reds, Navy and Blacks but on the video, you will see some really fresh different colours that will be available at Jaeger this year. Golds and Mustard tones are really refreshing. There was a pleated skirt there that I absolutely fell in love with. You can see it in the film.


jaeger aw18


Do you have anything in your wardrobe from Jaeger? Classic styling and tailoring that’s not going to date is worth spending a little extra on I think. The items you know that you’re going to wear year after year.

Or you can be shopping savvy and spend like I do. In the sales! Jaeger has a brilliant sale on at the moment. (see the link below) I have my eye on a couple of skirts. One is a floral pleated one and the other is a button through skirt with a  linen mix. The accessories in sale are amazing too!



Simple classic detailing for accessories are brought on trend with print. I really liked this bag. I was gifted a gorgeous clutch from the AW18 and I can’t wait to share it with you.

Still on the blazer trail…


I’m still having a huge love for blazers and the colour and print of this double-breasted one. Perfect for the lighter tones that I want to add to my Autumn wardrobe.


Shop Up to 50% off at Jaeger



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Xo Laurie


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  1. Dawn
    July 22, 2018 / 2:14 am

    I have a navy Jaeger skirt suit my husband treated me to in 1982. (I think nowadays it would be called a “push present”.) At the time it was purchased I also got a cotton, rust coloured blouse with a detached tie. The next year I purchased a Jaeger white blouse to go with that suit. I still have the suit and rust blouse, but alas…they no longer fit. My daughter wore the jacket when she was a teenager, and then my daughter in law wore the jacket in her early twenties. The suit hangs in a spare closet awaiting the day it fits me again. It is in like-new condition. It is the one garment, besides my wedding dress, with which I am unable to part. That outfit was a real stretch for our budget in those days. We moved to a new city in 1987 with no Jaeger, and I could only dream of another Jaeger purchase. In 2015 we traveled to England from Canada and I determined I would
    buy a Jaeger dress. In Southampton I tracked down the brand in John Lewis, and when we departed on the Queen Mary 2 I was in possession of the perfect black dress. Then onboard we met a woman also from Canada, and we started a conversation about our shopping experiences in England. We laughed together when we learned we had each sought out Jaeger, and she too was leaving with a purchase. Turns out we had lived in Vancouver at the same time and both spent hours with our noses pressed against the window of Jaeger.

  2. July 20, 2018 / 4:38 pm

    I love the classics. It just goes to show good design never goes out of style. That must have been such a fun event. Thanks for sharing.

  3. July 20, 2018 / 7:08 am

    They really do have some classics don’t they? thanks for sharing with #PoCoLo

  4. July 18, 2018 / 7:29 pm

    What an inspiring collection. I want to frame some scarves, myself!

  5. July 16, 2018 / 3:23 pm

    I love th Reed coat and the scarves in a frame looks great #mixitup

  6. July 16, 2018 / 11:43 am

    Ah, the blush coat – it has my name on it! I have a few Jaeger pieces, the last item I bought was their black Bardot top which can be dressed up or down. It’s getting plenty of wear.
    The scarves – the second one looks like a Rothko painting. How I wish that I’d not disposed of my mother’s collection!

  7. July 16, 2018 / 6:23 am

    I love the style of the red coat, I would love it in a cream color. #AnythingGoes

  8. July 13, 2018 / 10:12 pm

    I adore that red coat. What a great day out.

    • laurie
      July 13, 2018 / 11:23 pm

      It really was thanks Hilda! xx

    • laurie
      July 13, 2018 / 11:24 pm

      Aren’t they just! Thanks for stopping by xx

  9. July 13, 2018 / 1:08 pm

    I love this style of coat, not for me though in Dubai, but I wouldn’t purchase one in the UK as I’d be inclined to worry about ruining it if it rained #pocolo

    • laurie
      July 13, 2018 / 11:25 pm

      A coat in Dubi! Now that’s unimaginable! xx

  10. July 11, 2018 / 8:24 pm

    What a great event Laurie. Love the coats, especially that red one 🙂 Thanks for sharing at The Wednesday Blog Hop, hope you are keeping well lovely. Take care x

    • laurie
      July 12, 2018 / 10:41 pm

      Thanks Claire xx

  11. July 11, 2018 / 8:07 pm

    Love these coats, I think I might have to invest in a camel coat this year! Bet you had a lovely time there. Thanks for sharing Hun. Jacqui Mummabstylish

    • laurie
      July 12, 2018 / 10:42 pm

      It was an absolutely fantastic day! xx

  12. July 11, 2018 / 5:56 pm

    Hi Laurie
    This looks wonderful! I love classic and tailored looking winter coats. I have 2 coats and here in the South there isnt a need for more, but i love the camel and the red structured jacket. The plum scarf is lovely too!
    thanks for linking!
    jess xx

    • laurie
      July 12, 2018 / 10:43 pm

      I can’t imagine not needing a coat! Your so lucky Jess xx

  13. July 11, 2018 / 8:28 am

    I love the coats with the buttons…double breasted they may be called? Some lovely styles but I can’t imagine wearing them at present, as so warm!! Thanks for sharing with #bloggerbest c

    • laurie
      July 12, 2018 / 10:46 pm

      It will be cold before we know it, Sarah! I love button detailing too xx

  14. July 11, 2018 / 7:23 am

    I am a big fan of anything vintage. Love those Jaeger coats especially the red one.


    • laurie
      July 11, 2018 / 7:50 am

      Red is always a favourite of mine Veronica. I’ve been searching for a Jaeger vintage scarf! Found a lovely one on eBay xx

  15. July 11, 2018 / 5:12 am

    Oh vintage pieces always have a place in my heart. Those classics are so chic and can be worn any time!

    • laurie
      July 11, 2018 / 7:52 am

      Can’t they just Ruth! I loved the whole collection! xx

  16. July 10, 2018 / 5:38 pm

    Wouldn’t Terri just have loved this event. Lucky you. Did you have the room to yourself? There used to be a Jaeger outlet near me. I loved shopping there.

    • laurie
      July 11, 2018 / 7:54 am

      One of my favourite brands Anna. You can’t beat the classics xx

  17. July 9, 2018 / 9:49 pm

    Oh Laurie this looks like a great event. I LOVE all the vintage scarves. Iv always wanted to collect a few vintage scarves to tie onto a handbag to change them up a bit. They look fab in frames too dont they. I love the camel coats too, so timeless and classic. Really enjoyed this post xx

    • laurie
      July 11, 2018 / 7:55 am

      Get yourself over to eBay Kerry! You will find loads there! xx

  18. July 9, 2018 / 9:49 pm

    Oh those elegant Jaeger coats! Fabulous to be there.

    • laurie
      July 11, 2018 / 7:56 am

      Oh it so was Nancy! xx

  19. July 9, 2018 / 3:17 pm

    I wish more retailers would comb their archive – some fantastic stuff in the past would look great today! I had quite a bit of Jaeger a few years ago when I wore a lot of suits.

    • laurie
      July 12, 2018 / 10:45 pm

      Had? Don’t tell me you got rid? And yes the archive idea is excellent. It made the whole event so interesting xx

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