Ok, here’s how I became part of a campaign called #LifePlus It’s a beauty report supported by Superdrug
When you get an email dropped into your inbox asking if you would like to have your photo taken on a busy underground train and at a busy bus stop in London, what would your first thought be? My thought was how CHALLENGING!
The punchline is “Why women are embracing their years not fighting them” I’m all for that! This blog has certainly given shy me (yes really I am!) my fair share of challenges and the more I thought about the email, the more I was daring myself to say yes! reading the intro I decided why not stand up and be counted as one of these women
“Gone are the days of the older customer blending into the background in favour of her youthful counterparts. While in the past the beauty industry may have shunned the over forties, even using twenty-something models in campaigns targeted towards older women, the time has come for women of every age to shine. Superdrug’s customer team is constantly listening to feedback to shape the business’s strategy to ensure it evolving alongside customer needs”
Ok, my first thoughts here are how far have we come, us everyday women in our forties, fifties and beyond. We are being heard and noticed, we are just as important as the twenty/ thirty-year-old.
In the fashion industry, you see far more mature women involved, but the fact that women from all backgrounds not just models are taking part is so much more appealing. Look at JD Williams for instance with their Just Getting Started campaign. I think it’s really good.
The beauty industry I think is a little slower. Ok, we do see the mature famous women involved here but not your girl next door so much. Dove Uk has had a couple of campaigns and one of my favourite make up brands Look Fabulous Forever have always used everyday women and I think that’s one of the reasons why the brand is doing so well.
The Daily Mail I feel are just taking the piss (sorry for swearing) featuring mature women of all walks of life talking about how they spend/save their money to make themselves look/feel better Have you read my interview? I was not a happy bunny!
Let’s get on the train!
So, being asked to take part in this was pretty exciting. Wait for it! Nothing glamorous going on here! I’m asked if I would wear a badge saying ” Menopause On Board”! I have visions of one of those huge party badges that we’re made to wear on a “special birthday” A bit of a slump in excitement I must say! Why not something more glamorous? We’re still fond of a bit of glamour at our age you know!
I thought about whether to take part because of the badge but decided I still wanted to because of what the #LifePlus report stood for and for the challenge of putting myself out there, standing for us mature women.
Sweaty palms I can tell you!
On arrival at the station, I started to get the sweaty palm syndrome but I was determined to do the shoot. The badge turned out to be tiny, so I was happy with that.
I didn’t know what to expect, the reaction of people, but look at the photo, they’re all facing the other way! Don’t get me wrong, a lot of people were intrigued. a lot of people smiled, I smiled back and then tried to remind myself that I was the only one on the train!
It became easier after a while, there are only two photos here on the train but there were loads taken. I’m always telling everyone how you have to take more than a hundred shots of me to maybe get a good one!
One of the busiest places in London – Earles Court!
The next location for the shoot was a bus stop at Earles court. I found this way harder than the train! It was super busy and a lot of people going by stopped to see what was going on. Can you see? I’m quaking in my boots here!
Take a look at the report
Quite an interesting report. I’d love to hear what you think about it and how you feel us more mature women are being looked after in our later years. What point would you like to put across?
Report on behalf of Superdrug
Photo Credits to Matt Alexander